I had a Google search for this question, but I was just wondering why nutritional yeast was called "Nooch" by vegans (in the UK anyway)?

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    Noochritional yeast...?
    – user216
    Apr 17 '17 at 15:57

The term nooch as a nickname for nutritional yeast seems to have originated at the Post Punk Kitchen forum way back. I say seems because I was not able to find any absolutely trustworthy source for this, but I did find a couple of weak ones (Urban Dictionary entry for nooch; this site and also this Post Punk Kitchen forum post that wonders about people outside of PPK using it).

As for the reason behind naming nutritional yeast nooch, there seems to be no reason at all. One conjecture I would venture to make is that it may have something to do with the use of nooch as a blank word with arbitrary meaning. Since it originated on a forum, it was probably jokingly (nooch is also connected to phrase snoch to the nooch which is used to indicate joking at the end of sentence) suggested as better name for nutritional yeast, which is, admittedly, not the greatest of names.

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    I assumed it was short for nutritional yeast, like "nut(ri)sh"
    – Zanna
    Mar 31 '17 at 19:38
  • @Zanna Well, that's certainly a possibility. Although, in that case I would expect word word 'yeast' to be incorporated to the word as well. Mar 31 '17 at 20:22
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    I can't think of a pleasant-sounding way to do that :) The problem with "nutritional yeast" is it's too long and technical sounding to be appetising, hence the need to abbreviate into something that sounds edible for non-medical reasons edit: maybe "noochy" would work!
    – Zanna
    Mar 31 '17 at 20:25
  • 'Noochy' is, in my opinion, much better than nooch. Although, after some Google searching, noochy seems to be used as an adjective for nooch already :). I thought of 'neast' maybe conveying the ide, but urban dictionary has an entry about it being a 'nasty yeast infection'. Not a great start. :) Mar 31 '17 at 21:23

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